The Comprehensive Public Relations Reader
| By: | Bob “Pritch” Pritchard, M.A., APR, Fellow PRSA and Jensen Moore, Ph.D. |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781516508716 |
| eText ISBN: | 9781516560042 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Table of Contents
Featuring original writing from experts in the field, and selections by educators and public relations professionals, this anthology provides students a comprehensive overview of public relations. The four sections of the text cover foundational information on public relations, careers in public relations, best practices in the field, and the four-step process used to establish goals and objectives and implement a strategic plan.