Healthcare Marketing
| By: | By Barbara Ross Wooldridge and Kerri M. Camp |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781516514267 |
| eText ISBN: | 9781516561193 |
| Edition: | 1 |
| Copyright: | 2018 |
| Format: | Page Fidelity |
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This text provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.