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Cover image for book Practical Business Analytics

Practical Business Analytics

By:William Swart
Publisher:Cognella, Inc. - Books
Print ISBN:9781516595761
eText ISBN:9781793543219
Edition:1
Copyright:2021
Format:Page Fidelity

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Featuring an innovative and conversational (dialectic) approach, Practical Business Analytics: A Proven Approach through Successful Personalized Learning provides students with an engaging introduction to business analytics. Through a series of conversations, readers are guided to a greater understanding of key concepts in business analytics one step at a time.

Watch author William Swart introduce the full learning platform, which includes text, lectures, exercises, and assessments to provide students with a dynamic and engaging learning experience.

The interactive ebook format allows students to read the text of each chapter and engage with digital learning activities throughout—including video lectures, over 60 exercise and practice problems, spreadsheets with tips and solutions, comprehensive exams, and end-of-lesson quizzes—all within a single system.

The opening chapters explain the authors’ novel approach to teaching the subject matter and help students understand how to get the most out of their learning experience. Additional chapters cover decision theory, simulation, optimization, forecasting, and how to implement business analytics within organizations.

With an emphasis on real-world application, Practical Business Analytics is an ideal interactive ebook for courses in management science, decision science, operations research, business decision modelling, or business analytics.

Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

$84.95 Interactive Ebook The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities—including video lectures, over 60 exercise and practice problems, spreadsheets with tips and solutions, comprehensive exams, and end-of-lesson quizzes — all within a single system.
Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%
$99.95 Interactive Ebook
978-1-7935-4321-9
The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities—including video lectures, over 60 exercise and practice problems, spreadsheets with tips and solutions, comprehensive exams, and end-of-lesson quizzes — all within a single system.
$71.40 Inclusive Access Ebook
978-1-7935-4321-9
We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.
$134.95 Paperback Cognella Active Learning Code
Talk to a rep for ISBN details
Cognella Active Learning provides students with dynamic online content with a custom digital learning environment. Access codes are available with the purchase of this paperback Cognella Active Learning Code bundle. Contact us for course adoptions. Not available for individual purchase.

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