Teaching Communication, Volume IV

Teaching Communication is an innovative series designed to help communication instructors develop a course for the first time or to guide teacher-trainers as they work with new teachers in formal classroom settings or informal mentoring sessions. Providing theoretically grounded research-based guidelines for teaching communication effectively, each volume in the series provides robust suggestions for what to teach and how to teach various communication topics.

Volume IV: Instructional Resources contains more than 150 teaching resources such as syllabi, activities, assignments, and rubrics that can meet the needs of nearly any instructor style, institution, class size, course delivery format, and topical area.

The resources are organized by those for introductory courses; those dealing with history and ethics; those for courses on theory, followed by those for methods and those relative to public relations, advertising, and gender/race/class/culture courses. The last part contains course-specific resources in 13 areas, such as persuasion and argumentation, health communication, media studies, interpersonal communication, multimedia journalism and production, sports communication, and others. Featuring resources designed by experts in teaching communication, this volume provides a comprehensive compilation of course descriptions, learning outcomes, suggested activities, class assignments, and more to support and supplement communication curriculum.

Providing readers with the knowledge and skillsets they need to become effective educators, the Teaching Communication series is an exemplary resource for courses and programs in teaching communication.

Contents and contributors include:

Series Preface – Deanna D. Sellnow and Michael G. Strawser

Volume IV Preface

Unit I. Introduction Courses

Chapter 1. Hybrid Introduction Course Syllabus: Asynchronous Online Lecture/Synchronous In-Person Lab Format - Melissa Broeckelman-Post

Chapter 2. Introductory Speech - Melissa Broeckelman-Post

Chapter 3. Exploring Culture and Perception Assignment - Melissa Broeckelman-Post

Chapter 4. Explanatory Speech Assignment - Melissa Broeckelman-Post

Chapter 5. Deliberative Dialogue Capstone Assignment - Melissa Brocekelman-Post

Chapter 6. Engaging Conversations for Learning in Hybrid MOI: Elevating Voice, Interaction, and Listening With Consultant Days - Susan Avanzino

Chapter 7. Media and Information Literacy Syllabus - Natasha Casey and Spencer Brayton

Chapter 8. Twenty-Four Hours Without Electronic Media Assignment (Paper or Production) - Natasha Casey

Chapter 9. Privacy and Surveillance: Who Is Tracking You, and Do You Care? - Natasha Casey

Chapter 10. Remixing Wikipedia (With a Nod to Henry Jenkins) - Natasha Casey and Spencer Brayton

Chapter 11. Bundling, Unbundling, and Rebundling News - Susan. A. Sci

Chapter 12. Oral Communication: Principles and Practices - Lindsey Anderson

Chapter 13. Self-Paced Public Speaking Syllabus: Five Days, 8-Hour Day - Karen A. Foss

Chapter 14. “I Know How to Cite Sources in APA, MLA, and Even Chicago in My Papers, but How Do I Cite Sources Aloud?” An Oral Citation Activity for Public Speaking Courses - Lauren E. Fellers

Chapter 15. Fallacies, Fallacies, Fallacies: Recognizing and Avoiding Fallacies in Persuasive Speaking - Leslie S. LeRoy

Unit II. History and Ethics

Chapter 16. Debating Ethical Dilemmas in Asynchronous Courses - Natalia Rybas

Chapter 17. Create Your Code: Exploring Your Professional Ethics - Deborah L. Dwyer

Chapter 18. Media Ethics Assignment - Daniel McRoberts

Chapter 19. History and New Media Technologies - Carey Higgins-Dobney

Chapter 20. TV in the 1960s: Science Fiction Case Study - Summit Osur

Unit III. Theory

Chapter 21. Theories of Communication Syllabus - J. Kevin Barge

Chapter 22. Building a Scientific Communication Theory Activity - J. Kevin Barge

Chapter 23. Film Analysis Paper - Christy Mesaros-Winckles

Chapter 24. Gathering Scholarly Information Assignment - Michelle T. Violanti

Chapter 25. Scholarly Article and Creative Theory Project Presentations - Sheri A. Whalen

Chapter 26. Teaching Communication Theory: Engaging Students With “Expert” Portfolios - Matthew H. Barton, Braden Bagley, and Kevin A. Stein

Chapter 27. Classroom Exercise for Teaching Media Theory: Digging Into McLuhan’s “The Medium is the Message” - Jack Rosenberry

Chapter 28. Rhetorical Theory and Criticism Syllabus - Jim A. Kuypers, Joseph M. Valenzano, and Jason A. Edwards

Chapter 29. Contemporary Rhetorical Theory Syllabus - Sonja K. Foss

Chapter 30. Think-Piece Questions for Contemporary Rhetorical Theory - Sonja K. Foss

Chapter 31. Utilizing Extraterrestrial Demographics to Understand Earthly Audiences - Matthew Petrunia

Unit IV. Methods

Chapter 32. Photovoice Observation Assignment - Julie Apker

Chapter 33. “We Were on a Break!” Understanding How to Write Conceptual and Operational Definitions - Nancy Bressler

Chapter 34. Learning Probability Sampling Techniques With Candy - Tina Coffelt

Chapter 35. Teaching How to Create and Test an Interview Guide Using Netflix’s Love Is Blind - Devon Geary, Tiffany R. Wang, and Kristina M. Scharp

Chapter 36. Guided Search: Delving Into the Research Article - Colleen Mestayer

Chapter 37. SPSS Lab Assignment - Michelle T. Violanti and Dennis McCarty

Chapter 38. Assessing How Research Is Presented in the Media - Mary Beth Deline

Chapter 39. Using Popular Culture Texts: Employing Narrative Theory to Analyze Three Billboards Outside Ebbing, Missouri - Anthony Esposito and Ronald K. Raymond

Chapter 40. Using Film to Teach Issues of Race: Incorporating Critical Communication Pedagogy in Studying Django Unchained - Anthony Esposito and Ronald K. Raymond

Chapter 41. Text Analysis and Reception Studies as Online Primary Research Methods - R.J. Lambert and Jonina Anderson-Lopez

Chapter 42. Coding a Twitter Thread: Social Media Analysis as Qualitative Research Method - R.J. Lambert

Chapter 43. Memory Site Critique - Jefferson Walker

Unit V. Public Relations and Advertising

Chapter 44. Digital Content Promotion Course Syllabus - Rebecca Cooney

Chapter 45. Shifting the Paradigm: A Diversity First Approach to PR Campaigns - Adrienne A. Wallace and Regina M. Luttrell

Chapter 46. Public Relations Principles Syllabus: 16-Week, Traditional Semester - Joy L. Daggs

Chapter 47. Survey of Public Relations Course Syllabus - Lindsay M. McCluskey

Chapter 48. Survey of Public Relations: Diversity, Equity, and Inclusion Project - Lindsay M. McCluskey

Chapter 49. Public Relations Writing Course Syllabus - Joy L. Daggs

Chapter 50. The Position Paper: An Early Semester, PR Writing Assignment - Nicholas Browning and William Thompson

Chapter 51. Campaign Leadership Projects - Tao Deng

Chapter 52. Research, Evaluate, Create: Developing Multicultural Perspectives and Approaches for Strategic Visual Communication - Janis Teruggi Page

Chapter 53. Principles of Public Relations Syllabus - LaShonda L. Eaddy

Chapter 54. Principles of Public Relations Twitter Chat Assignment - LaShonda L. Eaddy

Chapter 55. Crisis Management Syllabus - LaShonda L. Eaddy

Chapter 56. Crisis Simulation - LaShonda L. Eaddy

Chapter 57. Cereal Analysis: Critically Considering Audience Demographics, Psychographics, and Emotional Response - Amanda Grace Taylor

Unit VI. Gender, Race, Class and Culture

Chapter 58. Communicating for Feminist Change Course Syllabus - Alena Amato Ruggerio

Chapter 59. Did She Meet the Moment? First Ladies’ Communication and the Pressure to Meet Feminine Ideals - Nichola D. Gutgold

Chapter 60. Santa Claus and the Social Construction of Gender - Stephenson Brooks Whitestone

Chapter 61. Gender Role Model Paper and Presentation - Margaret R. LaWare

Chapter 62. Intercultural Communication Family History Paper - Christy Mesaros-Winckles

Chapter 63. Prejudice/Stereotyping Role-Playing Competition Activity for the Synchronous Online Classroom - Renata Kolodziej-Smith

Chapter 64. Communicating at the Crossroads of Identity and Intercultural Communication - Aayushi Hingle

Chapter 65. Seeing Culture Socialization Through Dinner Scripts - Stephanie Rollie Rodriguez

Chapter 66. Improving Listening Through Public Storytelling - Stephanie Rollie Rodriguez

Chapter 67. “We Fight, We Dare, We End Our Hunger for Justice”: Understanding Cultural Beliefs and Values Utilizing The Hunger Games - Nancy Bressler

Chapter 68. TV Formats: Pitch Deck for Global Distribution - Summit Osur

Unit VII. Teaching Specific Courses

Part 1. Business Communication

Chapter 69. Business Communication Syllabus - Mary Ashlock

Chapter 70. Interview Research Paper - Mary Ashlock

Chapter 71. Business and Professional Communication Activity: Interview Preparation—Tissue or Kleenex? - Mary Ashlock

Chapter 72. Make the Case: A Structured Discussion Format for Classes - Madeline Maxwell and Matthew Bruce Ingram

Chapter 73. Business and Professional Communication: Interview and Reflection/Critique Assignment - Amanda Lawrence

Chapter 74. Business and Professional Communication: Application Materials Assignment and Reflection - Amdanda Lawrence

Chapter 75. Undercover Boss Bingo - Terri Toles Patkin

Chapter 76. Virtual Interview - Jefferson Walker

Chapter 77. Organizational Communication (Asynchronous) Syllabus - Casey M. Stratton

Part 2. Social Media and Technology

Chapter 78. Social and Digital Media Management Syllabus - Nicholas D. Bowman

Chapter 79. Corporate Social Media Plan: Assignment and Grading Rubric - Nicholas D. Bowman

Chapter 80. Personal Social Media Plan - Nicholas D. Bowman

Chapter 81. Social Media Syllabus (Asynchronous) - Mary Chayko

Chapter 82. Using Twitter to Achieve Classroom Objectives: Planning, Implementation, and Best Practices - Mary Chayko

Chapter 83. The Impact of Emerging Technologies: Development of a Project, Paper, and Digital Presentation - Mary Chayko

Chapter 84. The Twitter Cross-Course Activity: Using Twitter to Connect Students Across Courses and Institutions - Mary Chayko

Chapter 85. Please Swipe Right: Using Celebrity Social Media Self-Presentation to Curate Online Dating Profiles - Ben Compton

Chapter 86. Social Media SWOT - Michelle Groover

Part 3. Persuasion and Argumentation

Chapter 87. Persuasion, Argumentation, and Conflict Resolution Course Syllabus - Stephen Kromka

Chapter 88. Ethical Standards Reflection Activity - Stephen Kromka

Chapter 89. Persuasion Syllabus and Schedule (Online) - Angela M. McGowan-Kirsch

Chapter 90. The Virtual Job Interview as a Persuasive Activity - Angela M. McGowan-Kirsch

Chapter 91. Argumentation Course Package: Syllabus and Schedule, Assignments, and Grading Rubrics - Casey M. Stratton

Part 4. Crisis Communication

Chapter 92. COMM 420: Crisis Communication: Traditional 15-Week Semester - Joy L. Daggs

Chapter 93. Crisis Communication Group Case Study - Tyana J. Ellis

Chapter 94. Mock Press Conference Assignment and Rubric - Michelle Groover

Chapter 95. Crisis Exchange Program - Kalah Kemp and Colleen Palmer

Chapter 96. Pitch Me Your Crisis Plan: Using Persuasive Strategies to Demonstrate the Value of Crisis Communication Plans to Organizations - Andrea L. Meluch

Part 5. Media Studies

Chapter 97. Media Industries Syllabus - Kyra Hunting

Chapter 98. Media Criticism Analysis Assignment - Kyra Hunting

Chapter 99. Introducing the Media Law Course With Artifacts: A 1st-Day Activity - Susan Keith and Christoph Mergerson

Chapter 100. Graduate Seminar in Popular Culture - Loren Saxton Coleman

Chapter 101. Pop Culture Research Paper Assignment - Loren Saxton Coleman

Chapter 102. Pop Culture Final Presentation Rubric - Loren Saxton Coleman

Part 6. Health Communication

Chapter 103. Medical Communication Syllabus - Susan M. Wieczorek

Chapter 104. Illness Narratives as Oral History - Susan M. Wieczorek

Chapter 105. Health Communication Course Syllabus and Schedule - Kelly Soczka Steidinger

Chapter 106. Spoon Simulator Activity - Melanie R. Savelli

Chapter 107. Innovative Pedagogical Approaches: Virtual Reality for the Transformation of Health Care Education - Iman Ikram and Kujang Laki

Chapter 108. Personal Illness Health Narrative - Heather J. Carmack and Margaret M. Quinlan

Part 7. Small Group Communication

Chapter 109. Small Group Communication Syllabus and Schedule - Angela M. Hosek, Caroline Waldbuesser, and Carly Desmore

Chapter 110. Wingdings and the Meaning of Language Activity - Angela M. Hosek, Caroline Waldbuesser, and Carly Desmore

Chapter 111. Decision Making in Groups: Renewable Assignment - Angela M. Hosek, Caroline Waldbuesser, and Carly Desmore

Chapter 112. “Follow the Leader and Discuss”: A Small Group Leadership Styles Activity - Stephen G. Keating

Chapter 113. Developing Classroom Ethics through Dilemma Scenarios - Nicholas R. Burk

Part 8. Nonverbal Communication

Chapter 114. St. Therese’s Home Simulation - Cheryl R. Jorgensen-Earp

Chapter 115. Touch Experience Journal Assignment - Robert J. Sidelinger

Chapter 116. You Want to Hand Out? The Role of Hand Gestures in Social Interaction - Benjamin L. Compton

Chapter 117. Don’t Mess With Me Vocally - Benjamin L. Compton

Chapter 118. 1, 2, 3, Smile for Me: Universal Recognition of the Universal Facial Expression - Benjamin L. Compton

Chapter 119. 1, 2, 3, Now See Me: The Role of Eye Contact in Managing Social Interaction - Benjamin L. Compton

Part 9. Interpersonal Communication

Chapter 120. Interpersonal Communication Course Syllabus - Elizabeth Graham and Scott A. Myers

Chapter 121. The Story/History of My Name Assignment - Elizabeth Graham and Scott A. Myers

Chapter 122. “Clear the Desk, Clear the Mind”: An Adapted Interpersonal Activity for Mindfulness and Teaching in the Synchronous Online Classroom - Leslie S. LeRoy

Chapter 123. Intrapersonal Communication: Self-Talk and Self-Stigmatization of Mental Disability/Health/Illness - Emily Stones

Chapter 124. Refrigerator Rights Relationships Activity - Katie Greenan

Chapter 125. “Our University Mascot Is Missing!” Teaching Principles of Interpersonal Deception Through an Adaptation of the Game Mafia - Tiffany R. Wang and Kristina M. Scharp

Chapter 126. The Interpersonal Competence Development Project - Elizabeth Graham and Scott A. Myers

Part 10. Family Communication

Chapter 127. Family Communication Syllabus (Online Nonsynchronous) - Dawn O. Braithwaite

Chapter 128. Top 5 Listicle Assignment - Katharine J. Head and Maria Brann

Chapter 129. Pop Culture and Family Communication Assignment - Oluwadamilola Opayemi

Chapter 130. Difficult Conversations in the Family Communication Course - Eric Fife and C. Leigh Nelson

Chapter 131. Modern Family: Managing and Recognizing Conflict Activity - Jessica Cherry

Chapter 132. Family Storytelling Paper Project - Stephen Kromka

Chapter 133. Relational Maintenance Behaviors Advice Sheet - Stephen Kromka

Part 11. Sports Communication

Chapter 134. Sports Communication Syllabus - Gregory A. Cranmer and Samuel Hakim

Chapter 135. Sports Debate Assignment - Gregory A. Cranmer and Samuel Hakim

Chapter 136. Interview Assignment - Gregory A. Cranmer and Samuel Hakim

Chapter 137. Image Repair In-Class Activity - Gregory A. Cranmer and Samuel Hakim

Part 12. Environmental and Political Communication Chapter 138. Environmental Communication Syllabus - Maria Blevins

Chapter 139. Interview Assignment - Maria Blevins

Chapter 140. Political Rhetoric Syllabus - Jerry L. Miller

Chapter 141. Political Communication Course Syllabus - Alena Amato Ruggerio

Part 13. Multimedia Journalism and Production

Chapter 142. Moving Toward Engaged Learning in Audio Media and Podcasting: The Podcast Sprint Classroom Activity - Jonathan M. Bowman

Chapter 143. Syllabus and Schedule for an Introductory Course in Podcasting - Ben Bogardus

Chapter 144. Audio Drama Assignment - Kim Fox

Chapter 145. A Story Well Told: An Experiential Learning Multimedia Storytelling Project - Nancy Garcia and Mary E. Brooks

Chapter 146. Digital Storytelling: Personal Narrative Podcasts and Podcasting Production - Kyle Miller

Chapter 147. Podcasting PR’s Role in Social Movements - Arien Rozelle

Chapter 148. DataViz and Mapping Syllabus - Norman P. Lewis

Chapter 149. Visual Data Storytelling in 1 Week - Norman P. Lewis

Chapter 150. The Race Project: Understanding Diversity Through Responsible Journalism - Jennifer Brannock Cox

Chapter 151. Learning the Art of Interviewing Diverse Sources Using One Question - Christina C. Smith

Chapter 152. AP Style ‘Gram - Leigh Landini Wright

Chapter 153. Teaching Visual Literacy: Activity in Visual Interpretation of Journalistic Photographs - Joanna Kędra

Index

About the Editors

Series Contributors