Startup Stories
| By: | Christopher C. King |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781793574787 |
| eText ISBN: | 9798823356770 |
| Edition: | 1 |
| Copyright: | 2024 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Startup Stories: Founder Experiences Building Tech Companies for All While Elevating Diverse Communities provides students with a collection of case studies that provide insight into the challenges and opportunities entrepreneurs and company leaders face, particularly in the context of consumer engagement, company development, and supporting diverse ventures.
The book features seven case studies, each focusing on a unique problem encountered by a different company, such as adapting to a pandemic, creating new consumer behaviors, rebranding, supporting first-time founders, managing creator payments, engaging niche markets, and finding culturally inspired products. Each case encourages students to analyze situations and develop recommendations all while considering the risks and potential contingency plans associated with their strategies.
Designed to foster greater critical thinking and decision-making skills, Startup Stories is an excellent resource for independent learners, courses, and programs in business administration, entrepreneurship, strategic management, marketing, and organizational behavior.