C-Scape
Conquer the Forces Changing Business Today| By: | Larry Kramer |
| Publisher: | Open Road Integrated Media, Inc. |
| Print ISBN: | 9780062020116 |
| eText ISBN: | 9780062020116 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Reflowable |
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"[Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." —Warren Buffett "[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." —Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody, Chris Anderson's The Long Tail, or Jeff Jarvis' What Would Google Do, look no further than Kramer's groundbreaking C-Scape.