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Cover image for book Great by Choice

Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
By:Jim Collins; Morten T. Hansen
Publisher:HarperCollins
Print ISBN:9780062120991
eText ISBN:9780062121004
Edition:0
Copyright:2011
Format:Reflowable

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

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